Sovrn AI
Sovrn AI

Understand. Make better decisions.

Understand your Customers, your Industry, and your Competitors.

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Every answer starts with 210M+ real people.

Real consumers. What they do, where they go, things they buy.

Why it’s different

Real people. Real behavior. Real results.

No more stale or questionable data with a patchwork of guessing.
Describe your ideal customer. Real people. In plain english.
Traditional tools show you reused audiences and static taxonomies.
Sovrn AI starts with what ~210 million people read, watch, and buy online.
Traditional tools stop at a list of stale segments.
See your customers clearly, discover more just like them, and the story behind why.
The data behind it

Built on the whole open web, not a bought list.

Search observed behavior across 210M+ people. Built from open-web, connected-TV, and purchase signals.

100B+
events a day across the open internet
210M+
people represented in the latest measured model
26.5M
TV viewers observed every day
151M+
TV viewing events a day
7.5%
of people show purchase signals
20+
behavior attributes summarized for each person

Data current through 2026-09-13

From real runs

One question becomes a picture of your customers.

See the evidence, related groups, and next steps behind each prompt.

Prompt

People who shop at Anthropologie

50%

show recent purchase activity

  • #2 commerce destination: anthropologie.com, confirming the match is real
  • Closest related group: women’s fashion magazine readers (25.6%)
  • Surprise finding: 7% also browse Goodwill auctions. Same taste, same price sense.
14 related groupsCampaign planning

Prompt

Marketing creatives who use AI tools for client campaigns

8%

overlap with named AI-tool users: the buyer is AI-curious, not AI-native

  • Top trade-media surfaces: Adweek, Deadline, Hollywood Reporter
  • Closest related group: brand advertising campaign strategy (8%)
  • 30% show recent purchase activity. People who are already buying.
14 related groupsMarket discovery

Prompt

Walmart shoppers

99%

show recent purchase activity, almost unheard of

  • Top branded entity: Persil Detergents at 38%. The laundry brand outranks every actual human.
  • Hidden distribution channel: regional Southern TV stations (WKRG, WJBF, WCHSTV) at 500–800× baseline lift
  • Cross-shopping insight: shopgoodwill.com appears as a real adjacency
14 related groupsMarket intelligence
Who uses it

Better understanding leads to better decisions.

  • Marketers and advertising teams

    Skip preset categories. Describe the customers you actually want, then build the campaign around what they read.

  • Founders and product teams

    Validate a market before you build. Find what your customers really care about. Decide what to ship next.

  • Researchers and analysts

    Track how interests and industries shift over time. Understand trends and consumer behaviors.

  • Writers and creators

    Know who your readers truly are. Discover what they care about. Pick a niche before you launch.

  • Investors

    Get a real-time read on consumer trends before anyone else. Stress-test a thesis. Uncover hidden adjacencies.

  • Curious humans

    Discover hobbies, product trends, and communities popular with people like you.

How it works

Your Customer. Your Industry. Your Competition

  1. Get started.

    Get smarter over time with scheduled research, skills, and tools.

  2. Truly see all your customers. Then find more.

    A portrait of who buys and who looks like them, grounded in observed behavior.

  3. Get the brief.

    A plan specific to you. Ready to use.

Data & privacy

Built on consented data.

Consented at the source
Every signal is collected with consent, so you always know the data you build on was gathered transparently.
Area context, not personal claims
Where census context appears, it describes the areas these customers are observed in, never an individual person’s age, income, or identity.
Observed, not bought
The picture of your customers draws from observed behavior across ~210 million people, not a stale list bought from a third party.
Request access

Bring your next customer question.

Find your customers, explore related segments, chart adjacencies, get information you can act on.

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